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There are millions of consumers aged 50 and over (“Older Americans”) who control billions in disposable income. Technology brands are increasingly seeking out this demographic as they grow in both numbers and economic importance. This study, conducted jointly by CEA and TNS Compete provides new insights into this unique consumer segment, and reveals: Technology usage and overall perceptions of technology Which CE products appeal to this demographic and how much they are planning to spen
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Price: $ 999.00
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